How to Be An Energy Broker

Would I make a Good Energy Broker?

A common question that I receive is “Would I make a good energy broker?.” This can be very hard to answer. It’s like answering, would I be a great real estate agent, or a financial planner, insurance agent, a doctor, lawyer, or even a great athlete. Regardless of anything you pursue, being successful at something is going to require a serious amount of effort, determination, and discipline to be truly good. Becoming a successful energy broker is no exception. 

Best Practices: What Makes A Good Energy Broker?

Being a good energy broker has nothing to do with how much money you earn. But rather, your work ethic, how you conduct your business, how many clients do you have, and your client retention.

What do energy brokers, real estate agents, insurance brokers, and financial planners all have in common? They all have a very strong work ethic; entrepreneurial with the notion that sometimes duty calls after the typical 9 to 5 work hours. Whether you were up late at night studying industry material, working on a proposal, or even taking a client or a group of clients to a ball game, a great energy broker is willing to put in some extra time that goes beyond the average 40 hr work week. In order to be good and great at anything, a level of commitment is necessary. 

How you conduct business is a great determining factor when classifying whether an energy broker is good, or bad. If you are an energy broker that currently discloses your margin, which is also known as providing open book pricing, this single gesture validates you as trustworthy and transparent. Transparency in margins for energy brokering is something you will begin to see more and more in the energy deregulation industry, but a vast majority of energy brokers and energy broker firms do not disclose their margin in fear their clients will ask for a reduction. Our company, Ananta Energy Source competes with several energy brokering companies that DO NOT disclose their pricing. Additionally, if you are okay with taking phone calls (or texts) after hours for customer service related matters, that’s another positive variable distinguishing you as a good energy broker. Being punctual and knowledgeable about the industry and industry practices are also great qualities of conducting good business. 

How many clients you have and your retention matters. If you are an energy broker that has a strong book of clients, which yields a high retention, You’re not only considered a good energy broker, but a very valuable one. In several cases, your book of business can always be sold. Some indicators of a great energy manager are client testimonials, reviews, and referrals.

What Personality Traits Do Energy Brokers Have?

Successful energy brokers are professionals who are always willing to go above and beyond, not only for their clients, but for themselves. Remember, to be an excellent energy manager, you should always be looking for opportunities to educate yourself on industry trends. This not only helps you in the field but ensures your clients are always up-to-date with the latest industry trends. Motivated, authentic, and having a thirst for knowledge are great traits to have as an energy manager.

Becoming an Energy Broker or Referral Partner

Interested in becoming an energy broker? Contact Ananta Energy Source to learn more about the Ananta Referral Program and open Energy Consultant positions.